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DEAL OF THE WEEK

A runabout to run into the ground

JEREMY CATO AND MICHAEL VAUGHAN

Globe and Mail Update

Latest comment posted at 2:44 PM EST 25/03/08

The $10,000 new car is back ...Read the full article

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  1. Luc Lafrance from Ottawa, Canada writes: The deal on the Sonata is very good, Hyundai is basically matching the US MSRP. But two things. First, the US model has ABS/ESC/TCS, and right now you can get a $3K rebate, which brings the price down to $16K. Doh!
  2. Itsagoodthingwedont Getallthegovtwepayfor from Canada writes: Interesting comment on leasing residual values .... I expect that when your lease expires the dealers will be extremely picky (read "anal") about every mark or blemish on the vehicle and it will cost you $$$ when you return your vehicle.
    I would be interested to hear of readers experiences with this since there is the new focus on parity pricing with the US. I have a 4year 96000 km lease that is up in July and I have only 56000 km on the vehicle. Normally the dealer would be offering me cash for this cream puff but i feel that those days are long gone.
  3. warren shiau from toronto, Canada writes: Wow, these are all good, fully competitive cars - before the big discounts.

    If the Accent had been cut from $13K to $11K it would have become a lot more competitive. Cut to just under $10K though, it's probably too competitive for Hyundai's own good! I agree with you: why did they decide to cut prices sooo much? The last time an Accent was under $10K in Canada was something like 1999.
  4. Rumon Faskater from Yuho, United States Outlying writes: Finally, a company that is willing to take the stronger Canadian dollar into account. I think they are just trying to match the US prices, and not damage their branding. If these two reporters were awake at all, they would realize that Toyota had recently introduced new CDN pricing as well, so they had to be able to compete with the reduced price on the Camry, etc.

    A final thought though is Hyundai realizes that buyers were upset and has changed its prices to reflect the better market. I don't think that the Canadian marketplace will be a prime driver in the perception of Hyundai. If you look to the US, there has been no drop in price.

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